hi it's Carol talk about what is Edward and how you should use Google AdWords first of all the difference AdWords SEO people get this mixed up so Google AdWords is pay-per-click so when someone comes onto Google they type in a keyword like divorce lawyer in London or divorce lawyer in Chicago then serve up one of your ads or one of the company's ads at the top of Google where it says add and green at the minute and it says to come play there that is a Google Ad and people pay-per-click to be there they bid above other companies to be at the top or to be second or to be third of to be fourth when someone clicks .....
that they go to a page and then that's the journey from Google to the page first of all the most important thing is to map out a budget at the start you can afford but give enough to the campaign for Google to work its magic ..... because when you start in Google Ads you're at the bottom of the pile everyone that's been there for a while they've what's called a quality score and other factors that helps them rank high up Google AdWords so when you're starting out it is a little bit of a slog to get up to the top if you haven't got the right budget so again it comes down to the budget and setting out the right budget to make sure that you give the campaign enough and I'll scope and give it a chance because I've seen far too many people set up Google AdWords they've got as out should they set it up and then they run it for a few days and it doesn't get them any any conversions it doesn't get them any phone calls or inquiries and then they think because that hasn't worked and then they just scrub Google AdWords for good Google AdWords is such a powerful tool that you need to give it the right budget so maybe it's six months down the line after you've set up your business or maybe it's not right for you now but you need to try it because the power of someone typing in a keyword and then you being at the top or you being second next to a competitor is unbelievable the way that that can convert and depending on the industry...... you're in sometimes you can pay a really high cost per click really low cost per click for example as I said earlier a divorce lawyer is a very expensive keyword as opposed to cut my cut my car key in wherever so it really varies and it can change as I said earlier the most important thing is to give the campaign the length or to find the right person to manage your campaign ....... because I've seen people set it up they've set up the wrong country they've got cliques from the wrong areas Google AdWords is so specific and it changes so quick that you want to make sure the campaign is so tight that you're getting the right customers and the right postcode zip code and then they are coming to your landing page they're coming to your website rather than getting clicks from different countries and people don't even realize that they're playing for clicks or keywords or their cell what's called a broad match so when someone touched in car you will come up rather than rather than car lot in America or car lot in Chicago wherever make sure that you've got the specific campaign set up properly because I've seen that far too many times and that's a huge mistake you can make so that's a basic overview of Google AdWords as I said earlier please find someone to manage it or read some guides in-depth or go on a course or just make sure that you don't go into Google AdWords blind and you and you set it up and you get it going and then you the money comes out and then you think that doesn't work for me because trust me Google AdWords 99% at the time works for every business if it's given enough much if it's given enough time...
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