Today, I am deepak
unfortunately somethings were happening sometime there were some blunder in Green screen maybe bad luck of this video anyway today we will talk about SEO 2019 about the changes in SEO 2019 . and if you understand it completely, it will improve your SEO process in 2019. I will tell you some technique to stay updated regarding SEO 2019. first of all , CONTENT IS THE KING . content is very important and do not copy paste it. write good quality content that also add some value in users life. and context also, now what do i mean by context . people talk about some other topics in their content in order to increase their content. next point is comprehensive guide means we need to write in depth means write in such depth that in the whole internet no one has written the content in such depth if you can create this kind of content then your SEO is good. keeping in mind this , some people forget their context. what do i mean by context. suppose My topic is Digital Marketing and their i am talking about my cousin its fine if you are trying to connect but I've seen this many times more than 60% people concentrate on this thing person has come to watch your video and they don't concentrate on this. so if you are writing any content your main focus should be on content and context. there is this story, if you understood it right, you understood it for life. you will be the king of SEO 2019. understand the google business model. how does it work how do they earn ? via ads how will they earn from ads? when people will search. and why do we trust google answers? becasue their answers are genuine. whatever we search , we get the genuine answers. and how do google give the best answers? because of their algorithms now, obviously there is a person controlling this? and how that person find the right content we need to understand this first so if we consider google alogorithm as a person and if we show them the content what they want to see. then? Our SEO will improve automatically :) so next things is ON page optimisation. what is one page optimisation? what does it mean . I wrote the whole content right. everything whole story about my website every detail about my website now google will index it or not this is the problem too means whether google will store the data or not here we use H1 H2 paragraph etc etc now what you write in H1 , google will know its a heading google will have an idea that the main topic of this website is in H1 heading and in H2 , there are other details about the website. now in H3 there are other subparts and subparts of H3 are in H4 so things are like this so if we schedule the content of our website like this google will be able to index accordingly google will be able to undertand accordingly. right now i am telling you in the video if i tell you structure vise from basic to advanced then you will be able to understand if you make google understand your content,context and they indexed your pages accordingly then you are the KING OF SEO 2019. next point is BRANDING , branding is very important. for example you want to buy red buckle shoes. so you searched Red buckle shoes. google gave you 4 websites. one is amazon,flipkart one is paytim, other is zingalalahoohoo.com number one is zingalalahoho.com tell me which website will you open let me know in the poll section. most people won't choose zingalalahoho.com because people dont know about it. but no one knows about this company because they cannot be trusted. why would i buy from an unknown site. possible some people might open in new tab. some might check it once. but main concentration level will be on amazon, flipkart , paytm some may like amazon, or paytm or flipkart now how should i do branding? its a part of social media marketing.its social media works along with seo later i will tell you some proof here you need to be engaged on social media like videos on youtube if you can not make videos then make a post on facebook you need to be active on social media you can run ads and do brand building, so that people will know about you and you might get branded searches what do imean by branded searches? many people search Lapaas.com directly. some search best digital marketing institute then they reach our website if they search somewhere else if somebody wants our services then they reach our website. but if we take a look , my major traffic comes from lapaas keyword so it means my majority of traffic comes from my youtube channnel through social media considering this , my business basically revolves around social media so i personally recommend start working on social media too next point is UI/UX UI means user interface- look of your website , type of fonts used, color science photos everything does it look stunning or not this is the part of UI- user interface now what about the user experience loading speed of your website are there many unwanted pop-ups or ads? and whether all the navigation buttons are working properly or not whenever someone opens your website , your server is down. and many more things like this some people put so many popups Here, this ruins the user experience and google knows everything in case that particular website user experience was not good then google will not rank that particular website how google knows whether the user experience was bad? google will see the time spent by the user on that particular website. this is known as dwell timeN google will check the dwell time > the more dwell time means google will rank it high and if its comprehensive i.e in depth and we worked on UI/UX also we worked on every factors of our website now if someone comes to our website and everything is written i n detail, there is a possibilty of high dwell time which will give a good signal to google that this website is good next point is MOBILE FIRST STRATEGIES, I already have a video on this i will tell you again , google algorithms prefers mobile first you have to make your website mobile optimised what is the definition of mobile optimisation when you see your website on mobile then its UI/UX is good if its UI/UX is good then then you have a good mobile optimised website otherwise its not so in today's scenario user searches most commonly on their mobile phones chances are big you are watching this video on phone this video is on 4K okay? 4k * _* i know no one watches in 4k because there are no 4k phones just saying ;) your brother just got a new camera ;) ;) now how to make the website mobile optimised? if its a coded website then tell your coder to make it mobile optimisedtoo i suggest use bootstrap, they have a framework resulting a good mobile optimised website for basic websites if you are using wordpress , then the theme you are using should be mobile friendly the themes now a days they all are mobile friendly one more thing you can use: AMP AMP means accelerated mobile pages- seo ranking factor i've made a video on this too if you use wordpress then it comes with a plugin free plugin install . activate it can be a king for bloggers, they will love it website speed will be amazing look changes it a bit if someone opens your website on phone user doesnt want any animation mobile users want immediate and accurate result only he only needs conten in less time he is not fascinated by flying words , animation not at all images can be edited better dont pay much attention on animation if its a coded website then search on google, they have their own AMP you will get the result tell your coder to integrate it in your website next point is: which is a good advantage for me- videos try to add videos in your content its a rule too if a user lands on your website and all of sudden he sees a video then he sees that video and spends time watching that particular video this increases your dwell time lets say the content of your website is not that much good but the video you got from youtube that is amazing now person came and saw your content a little then he saw the video and he liked it this increased the dwell time because of that video this gave a signal to google that this page is good i was reading somewhere that till 2021 80% people will want to watch video content if they want to see something online so all the bloggers , i will recommend come to vlogging also start your youtube channel take your mobile phone and start shooting because you have to future proof you will learn a lot till 2021. start creating, editing you will learn a lot this will cure your fear of camera also and i am telling you its nothing look at my starting videos , you will understand next point is voice search- OKAY GOOGLE personally i like google more i dont like siri that much becasue google is in this field for a long time. google has a surplus data about everything and is also the biggest search engine and has already indexed all the data. it will be much easier for google to give the best results thats why personally i prefer google assistant but how can i do that in our website i will take example of my mom so our parrot wasnt well, i have some parrots so my mom voice searched "my mithoo (parrot) has been crying since morning" he hasn't eaten anything since morning what do i do i dont remember the exact terms surprisingly google showed the result and nothing can beat this thing how far google can index my mom orderes anything she wants right before us how? google made the voice search interface so friendly so we need to make our website friendly but first we need to research what kind of topics people search for regarding our domain so my suggestion is always always do add Q&A sessions make it mandatory search on google, there are many websites who will make it that for you regarding that topic regarding most searched topics do add those answers in your websites let me tell you on thing and this doesnt mean you will appear on google voice search it has seen that voice search is only for the top pages only results are only of those top 3 pages basically those who has rich snippets, i will tell you later about rich snippet it occurs with those who has rich snippet , and not everybody get it we can follow some rules like we can add SSL certificate There is no proof that using ssl certificate, you get better results or not but at one point google has mentioned it that it is one of their factors that they see the security of website more so i recommend use ssl certificate also website speed should be better if your website speed is slow it has seen that if your website speed is more than 4 sec then google wont rank you for voice search, it can cause some problem for you authority of your website should be good all the things i told you in branding that people should know you along with some backlinks ;) i will tell you later about the backlinks and its importance last point is social shares google look over the amount of social shares and it has been proved that if people shares then and google is giving preference to it it means social media marketing plays a very important role in SEO. right it's very important so please start switching towards social media marketing too your seo can be good or very good but but if you keep both the things seo and social media marketing together, it will be great dont focus on one topic, try to develop yourself digitally lets talk about backlinks i have already toldy you about backlinks , they are not that important but but it doesnt mean it's of no use let me give an example lets say i live in rohini, delhi and my 5 friends also live there too now i am hungry and i love butter chicken so i called one of my friend that bro from where should i eat butter chicken he recommended me shyam lal andsons i was like okay, lets ask another friend he recommended me shyam lal and sons too my third, fourth,fifth friends all recommended me shyam lal adn sons they all recommended me shyam lal and sons for best butter chicken so i will be like okay lets go for shyam lal and sons i have told you consider google a person, it has become the biggest artificial intelligence in its algorithm with time its developing its AI if google understood that in your domain or website that you are the best in your niche , they will rank you automatically so how will it do? when they will get to know about your website from differrent friends friends means links if any high authorities give you any backlinks or discusses anything about you that you are good in your niche google will be like okay it's a good website lets rank it here there is a blunder people add their links in the comments section i dont know if it works or not but in future it wont work .100% sure i have a platform named letsbloggin.com there 90% comments are links it is the sadest part if you want links, then put it in the body right write a good content blog and then put it here you will get backlinks also but people are putting it in the comment section and its possible that in future google might not even read comments it may only see body content crawl the only particular content thats it, nothing with the comment thinf but with the comment section , it can evaluate that how good the page is but that do follow system, you must be aware of that if you dont know do check the video of seo (digital marketing series) in the upper section ( i button) i have discussed it in detail its possible it may consider all the links do follow links it may be possible i recommend make backlinks if possible in body dont put it in the comment lets say in a blog there's only 2-3 comments you can put your links in that blog but dont put links where there are already dont do that last point is structured data structured data means if you search anything on google like pizza recipe you will see many results but you will definetly see a result with a rating cooking time, material required along with calories so lets consider there are 5 links and that rating system, calories info is only in one link its possible you will see that particular post , doesnt matter itf it's on 4th chances are you will be attracted towards it so more people will click on it google will think that there are 5 pages, and in majority people are going to that 4 th link majority is of 4th and dwell time is high too wer followed all the rules, content is comprehensive everything is good dwell time is good user is getting the solution and data is structured this will give a goood signal to google this will rank our website, as simple as it is now that rating and calories info is structured data if its a coded website them schema.org named website, search it , you will find the code. copy paste it tell the coder to do that you dont want to do that then google search console it took me decades to learn this name :p earlier it was webmaster you will find structured datta info, you can change the code from there if you are using wordpress then use free pluggins search them and i wont name any use any pluggins you want so this was all about SEO 2019
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