hi everybody and welcome to this month at espresso webinar this month we're going to be covering how to master the Facebook pixel like a pro and so just before we get going just want to see where you're logging on from I can see so beautiful with EE and today we've got ping from Greece India Chicago Montreal New York ballet City California Carolina Netherlands and yeah just let us know chat where you're logging on from Belgium Vancouver we've actually got a record number of people on this webinar so thank you for joining us just once he will say check they can hear my audio okay and see my screen okay carefully you could just jump in there and let me know that be appreciated okay so yeah everything seems to be good so let's get going with this month's webinar and how to master the Facebook pixel so just a little bit of housekeeping first just they know we are recording thank you for everybody that's registered you'll get an email with the recording link with it about an hour and they'll be on the yadus press a youtube channel within about 24 hours so we'll put that up there to make now my colleagues francesca and mady's are helping me administer this webinar so any questions please put them into the questions box and we're going to get there to them at the end of this webinar we're so having a technical problems just that our team now and they're going to deal with it with that for you there so just a favor beef introduction I'm Paul and the head of education at espresso so I did a lot of our coaching I do our webinars I look after an espresso University our education portal and if you've got any questions after this webinar feel free to drop me an email it's pulled out at espresso comm we can reach out on Twitter just at and espresso there so what are we going to be covering we're going to go through ten points here you can look at the benefits of the pixel what he pixel actually is how to create it how to implement it then there's two different ways of tracking events there's what's called standard events or custom conversions then we're kind of getting into the more technical details of debugging privacy laws some settings but then just at the end if you don't glaze they would by then will gave you some advanced tactics mastery for you there so this kick things off with a little poll here let me just launch this poll okay let's just see I don't think that quite works let me see if I can open it up again let's have a look okay let's go and see here no this seems to not be working properly so that's fish suppose are basically if you could just put in chat there whether you are new to the pixel or whether you already use it with you in advance shoes or a new user that'd be really useful there okay let's have a look keys coming they're not people saying you to the pixel bestest in advance so seems to be quite a mix that we're getting here wow yeah so some people got some some knowledge with it so I'm just starting off so we're saying we're going to be covering the basics our first and at the end of the webinar we're going to be going through the more advanced details there so let's get into the details here first of all we can be covering the benefits of the pixel so even if you're not implementing it yourself and you're getting like a developer or the marketing team to do it we're going to go through some key points we should be using the pixel there so the first point is it likely to track the number of conversions and like here we could see in this campaign we've got 26 conversions we can then look at the cost per conversion this could be a lead it could be a sale it could be a a starting a trial and we could be looking at this conversion rate there so that's much more useful than just looking at the click-through rate and cost per click next if we're doing e-commerce we could be looking at the revenue there this is really important we're not that interested sometimes and what our cost for sell is what we want to know is dollars in or like a currency and dollars out there that's the kind of goal that we're looking there for revenue reporting
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