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Thursday, 21 February 2019

What the Tech? Make money online


Viggle is one of the most popular. Open the app, and it listens to the show you're watching on TV. For each minute you watch, you earn a "Perk Point". So you can earn 120 perk points for a 2-hour movie. A thousand perk points equal a dollar. So you'd need to watch every waking minute one day to earn a dollar.
The prices of Smart TVs have plummeted, as set makers have figured out a different way to make money off you. USA TODAY's Jefferson Graham reports for Talking Tech. USA TODAY   LOS ANGELES—Your smart TV is watching you. And making money off you as well. That’s why the prices of TVs have fallen so dramatically over the last five years. A mix of lower LCD prices, more intense competition and new ways to profit off the consumer once the set enters our homes have turned the boob tube into something more like a razor. And we, the viewers, are the razor blades. Bill Baxter, the Chief Technology Officer for TV set giant Vizio, referred to it as the "post-purchase monetization" of the TV on a recent podcast interview with the Verge.  Translated, that means that more ads are coming at you via prominent branded movie and TV channels on smart TVs. These channels share ad revenues with set manufacturers like Vizio, Samsung, LG, an avenue that didn't exist in the pre-streaming era. They also profit by selling data of your viewing histories to programmers and marketers.  Watch Free channel is re-branded Pluto TV for Vizio smart TVs (Photo11: Jefferson Graham) The manufacturers have been tracking viewers on smart TVs for several years, but it wasn't until 2017 and beyond that more consumers started buying smart sets, which negate the need for a streaming device like a Roku or Fire Stick to bring in online entertainment from the likes of Netflix and Hulu.  Today, virtually all TVs sold today are smart TVs, says Steve Koenig of the Consumer Technology Association.  So what's new, and helping manufacturers make money off us once the TV enters our home, is the rise of ad-supported streaming channels that share ad revenues with the likes of Vizio, Samsung and LG, and get prominent positions on the smart TV dial.  In the menu settings, you can turn data monitoring off on TCL Roku branded TVs (Photo11: Jefferson Graham)   —On Vizio TVs, the "Watch Free TV," channel on its smart TV sets is actually the same Pluto TV channel seen on streaming players, computers and mobile devices.  —Rival Xumo has a similar arrangement, called Channel Plus on LG sets. —Tubi is on Samsung TVs and Xumo on Panasonic, Sanyo and Sharp sets. —Streaming player maker Roku has its own arrangement with TCL, which sells Roku branded sets, where it offers the Roku Channel. The Roku Channel offers ad-supported movies and TV shows on TCL and other brand TVs (Photo11: Jefferson Graham) The Roku channel is similar to Xumo, Tubi and Pluto in offering ad-supported older movies and TV shows, for free, as an alternative to all those internet streaming channels that charge a monthly subscription.  Being on smart TVs is "great for us," says Pluto CEO Tom Ryan. "The hardware companies, in their quest for higher margins, are looking to content and services to get more revenue.

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